masterly master lee

a home for forgotten and famous korean pulp, its heroes, its heroines, and its pulpeteers

Archive for Panerai

No time for watches? 시계위한 시간이 없나?

Master Lee has wondered why most of his opponents in Korea are seriously 빨리빨리 about most things — like hitting the canvas — and yet Korea does not have a watch culture. At least, it doesn’t any more. During the colonial period, both Japanese (Seiko) and American watch manufacturers like Waltham (in the first ad here transliterated in jolly Japanese as “wa-o-ru-sa-mu”) and Elgin (see second insert from Tonga ilbo [Tonga Daily] 21/12/1937) successfully marketed many of their products, primarily pocket watches, to the urban, corporate Korean and Japanese. Read the rest of this entry »