October 10, 2011 at 3:45 am · Filed under colonial period, embarrassment to pulp, korea, Korean War and tagged: Bulova, Elgin, Jaquet Droz, Omega, Panerai, Seiko, Waltham
Master Lee has wondered why most of his opponents in Korea are seriously 빨리빨리 about most things — like hitting the canvas — and yet Korea does not have a watch culture. At least, it doesn’t any more. During the colonial period, both Japanese (Seiko) and American watch manufacturers like Waltham (in the first ad here transliterated in jolly Japanese as “wa-o-ru-sa-mu”) and Elgin (see second insert from Tonga ilbo [Tonga Daily] 21/12/1937) successfully marketed many of their products, primarily pocket watches, to the urban, corporate Korean and Japanese.
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